01 · APPLY
What we look for
A real customer book in one of the four shapes, account-services capacity, and authority to enter into a partnership. Response within 5 business days.
Partner program
Build a business on the conversation layer your customers already need.
Repliant is built to be sold, deployed, and run by partners — performance agencies adding conversational commerce to their retainer; system integrators deploying inside regulated cores; BPOs moving from seat-priced to outcome-priced contracts; creator agencies running launch days across DMs and WhatsApp. Repliant is not a referral channel with a marketing kit. It is a platform built for partners to own the customer relationship end-to-end. Partner margin shape is published below; deal-registration protection is 90 days from acceptance.
Why a partner motion
There is real money in the gap.
Conversational AI is one of the few software categories that genuinely requires local presence — the right language, the right regulator, integration with the customer's existing core. A bank in Mumbai needs Finacle integration and RBI fluency; a hospital system in Ohio needs Epic write-back and HIPAA posture; a creator brand in São Paulo needs to sound like its founder in Portuguese DM-voice at 50k DMs an hour. That is a partner-shaped problem, not a direct-sales problem.
Repliant is built to be deployed by someone other than Repliant. Clean APIs, deployment artefacts that pass enterprise security review, a partner portal that shows live deployments and revenue, white-label and co-brand modes the partner controls. Most CX platforms treat partners as a referral channel with a UTM link. We treat them as the primary deployment surface — and the program is structured accordingly.
The headline economics: there is more revenue in the deployment than there is in the licence. Implementation, integration, and managed operations together generate three to four times the platform fee on a typical enterprise account, and that revenue stays where it belongs — with the partner that did the work. The license is the smaller half of the transaction. The work is the bigger half.
If your firm builds, sells, or operates customer-facing technology for someone else's customers — there is a version of Repliant designed for you. The four programs below are structured around four real partner shapes; if you don't recognise yourself in one of them, the application form has a fifth path.
"AI is available everywhere. AI deployed inside a regulated workflow, in the right language, against the right legacy system, is a service business. That is the business we want partners to own."
A · Agencies
Digital & marketing agencies.
For performance-marketing, social, full-service, and D2C-growth agencies running retainer engagements with consumer brands and creator-led labels. Repliant is a productized service line you add to your retainer — most often WhatsApp conversational commerce and launch-day DM automation.
This is not for ad-buying-only agencies with no client-services capacity. The motion requires a real account team on the agency side.
What you sell
- WhatsApp conversational commerce as a retainer line — catalog browse-to-buy, abandoned-cart recovery, post-purchase service.
- DM and comment automation for D2C launch days, in the founder's voice, at launch volume.
- Outbound voice for abandoned-cart recovery on the brand's verified caller-ID.
- Post-purchase review and UGC solicitation tied to the brand's CDP.
What you get
- Multi-tenant agency console — one login across every client.
- White-label or co-brand, per client. The client never sees Repliant unless you choose otherwise.
- Deployment templates by vertical — beauty, apparel, F&B, supplements — go live per client in days, not weeks.
- Joint marketing for D2C launch programs once you cross three deployments.
- Named agency-success manager for accounts above a defined ARR threshold.
Commercial shape · agencies
The economics, with the parts we'll show.
Final terms in the partnership contract. Ranges vary by region, deal size, and client industry.
Managed-service margin
Starts in the 25–40% range, scales with deployment volume.
Referred-only margin
Lower band — deal-registration protects the relationship even when Repliant runs the account.
Deal-registration window
90 days exclusive on a named account from acceptance.
MDF unlock
After 3 live deployments; quarterly MDF allocation thereafter.
Payout cadence
Net 30 from collection; monthly statement; quarterly true-up.
B · System integrators
System integrators & IT services.
For regional and mid-market SIs, Salesforce / HubSpot / Zendesk implementation partners, contact-centre consultancies, and government-empanelled firms — including NIC-empanelled and GeM-listed implementers in India. Repliant becomes the product you wrap services around: core banking integration, EHR write-back, and sovereign-cloud deployments live here.
This is not for SIs without a security-review function. The work crosses customer CISO and procurement; the program assumes a partner that can carry it.
What you sell
- Repliant deployment against the customer's CRM, core, and contact-centre estate.
- Integration with legacy and mainframe estates — Finacle, Flexcube, TCS BaNCS, Epic, Cerner, Guidewire, Duck Creek.
- Government and BFSI deployments on sovereign infrastructure — MeghRaj, empanelled community cloud, customer on-prem.
- Managed operations as a multi-year statement of work.
What you get
- Technical enablement and a three-tier certification program — Associate, Practitioner, Architect.
- Deal-registration protection on enterprise accounts for 90 days; renewable on demonstrated progress.
- Joint pre-sales support on RFPs, including security-review attachments and reference architectures.
- Deployment artefacts that clear customer SOC 2, STQC, and HITRUST reviews without bespoke work.
- Named partner architect from Repliant during your first two deployments.
- Sub-processor disclosures, DPAs, and BAAs available before customer NDA where the deal requires it.
Commercial shape · SIs
The structure procurement will recognise.
Final terms in the partnership contract. SI margin uplifts for multi-year and sole-source engagements.
Implementation revenue
100% retained by partner. We do not bill implementation; you do.
Platform-licence margin
Starts in the 15–30% range; uplift for multi-year and sole-source.
Deal-registration window
90 days exclusive; renewed on demonstrated progress.
Joint pre-sales
Repliant solution engineering at no cost up to RFP response; named architect during first two deployments.
Payout cadence
Net 30 from collection; quarterly statement and tier review.
C · BPOs & CX consultancies
BPOs & CX consultancies.
For existing call-centre operators, outsourced customer-support firms, and CX consultancies who already hold the enterprise relationships AI is reshaping. Repliant is how you change the conversation with your CFO — from "seats at risk" to "outcomes you can price" — without losing the account.
This is not for BPOs unwilling to change the unit of contracting. The seat-priced model is the thing the program replaces; the program does not pretend otherwise.
What you sell
- Tier-1 deflection across voice, WhatsApp, and IVR for your existing enterprise accounts.
- Hybrid agent operations — your supervisors managing AI agent fleets, with QA on the human-loop work.
- Outcome-priced contracts (per resolved interaction, per resolved case, per recovered cart) replacing seat-priced contracts.
- Managed operations for AI-handled language coverage your current bench cannot economically staff.
What you get
- Co-branded sales motion into your existing book; your name on the proposal, Repliant on the architecture.
- A transition playbook from seat-priced to outcome-priced contracts that your CFO can sign — model and worked examples.
- Operator training for floor managers and team leads, run cohort-by-cohort.
- Quarterly business reviews with your account leadership against named accounts.
- Account-control protection: the customer of record is yours, the MSA is yours, the renewal is yours.
Commercial shape · BPOs
A margin-expanding move, not a cannibalisation.
Final structure varies by deal size and the account's seat-revenue baseline. We bring a worked model to the first call.
Outcome-priced split
Structure varies by deal size and seat baseline; partner carries operator + account-management cost, Repliant carries platform cost.
Account control
Partner is the customer of record; MSA and renewal are partner-owned.
Margin posture
Material margin expansion on the seat-replacement portion; we walk the model with your CFO before signature.
Deal-registration window
90 days on registered accounts; deal-reg renews on demonstrated progress.
Payout cadence
Net 30; quarterly QBR and tier review against named accounts.
D · Creator-economy enablers
Creator-economy enablers.
For creator management agencies, talent agencies, MCNs, D2C enablement firms, and Instagram-first brand accelerators. Repliant is the layer that lets you offer launch-day DM handling, comment-to-DM conversion, and brand-collab routing as a managed line — across every creator in your roster.
This is not for individual freelance creator managers without an operating team. The motion needs a real account function across multiple creators.
What you sell
- DM automation per creator in your roster, in the creator's own voice.
- Launch-day surge management — 50k+ DMs/hour with the launch script enforced.
- Brand-collab inbound qualification against the creator's brand-safety list.
- Affiliate-inquiry routing into the creator's affiliate platform.
What you get
- Voice-tuning library so each creator's Repliant agent sounds like them, not like a chatbot.
- Creator-facing dashboard you can hand to talent without explanation.
- Per-creator billing or pooled billing — your choice.
- Onboarding per creator in under 10 days, with templates by niche.
- Roster-level analytics for your agency leadership.
Commercial shape · creator agencies
Designed for the ticket sizes of creator economics.
Per-creator pricing with revenue share on commerce-driven workflows. Volume tiers across your roster.
Per-creator pricing
Tiered by creator follower band and DM volume; agency rate-card available under NDA.
Revenue share
On commerce-driven workflows — browse-to-buy, abandoned-cart recovery, pre-order conversion.
Volume tiers
10 / 25 / 50+ creators on roster; pricing improves at each band.
Account control
The creator's brand and DM relationship remain the agency's; we never speak to talent without the agency present.
Payout cadence
Net 30 from collection; monthly statement at roster level.
Operating model
How the partnership operates.
From the day you apply to the day you run a deployment without us on the call. The phases are honest — including the bit where we're on the call with you during the first deployment, and the bit where we aren't on the second.
02 · ONBOARD
Enablement
Technical training, sandbox access, partner-portal credentials, first joint deal worked with a Repliant SA on the call.
03 · DEPLOY
First go-live
Named Repliant architect on call during your first deployment. Deployment artefacts, security walkthrough, customer kickoff.
04 · SCALE
Partner-led
Second and third deployments are partner-run. Repliant on call for escalation. Certification tracks open.
05 · GROW
Tier upgrades
Quarterly business reviews, MDF unlock, regional expansion. Eligibility for Strategic Partner gating.
Three tiers gate the program. Registered Partner — application accepted, sandbox access, deal-registration enabled. Certified Partner — three live deployments, one named technical lead trained, security-review pattern demonstrated; MDF unlocks here. Strategic Partner — multi-region deployments, joint go-to-market plan in force, named executive sponsor on both sides, custom commercial terms. Tier reviews happen quarterly; movement is by demonstrated progress, not by quota theatre.
Partners, speaking.
Three from the founding cohort
"We added Repliant as a retainer line. Inside two quarters it was the most defensible piece of our P&L."
"Procurement signed because the deployment artefacts came with the SOC 2 letter and the DPA already in the binder."
"We stopped pitching seats to our biggest bank. The first outcome-priced quarter restored margin we had written off."
Security · compliance · contractual
Built to clear your customer's procurement gate.
The section that lets your customer's CISO and Legal say yes. We bring the documentation; you bring the deal. See also our public Security & Compliance posture.
- SOC 2 Type II · in force · under NDA on request.
- ISO 27001 · in force.
- ISO 27701 · aligned.
- DPDP Act 2023 · Data Fiduciary obligations honored.
- GDPR + UK GDPR · DPA available pre-signature.
- HIPAA · BAA available for US healthcare deployments.
- HITRUST CSF r2 · certified.
- Customer MSAs accepted; standard MSA available.
- Sub-processor disclosures · maintained · partner-shareable.
- Sovereign infrastructure · MeghRaj-deployable for India government, community-cloud and on-prem options on request.
- BAAs for US health, DPAs for EU/UK/India — exhibits ready.
- Customer-data residency · India · EU · US · choose at deployment.
- CERT-In · 6-hour incident-reporting workflow with named SPOCs.
FAQ · partners
The questions a serious partner asks in the first call.
Honest answers. Where the answer is "yes, with conditions," we state the conditions.
How do you protect partner deals from your own direct sales team?
Deal registration is a 90-day exclusive on a named account once we accept it — confirmed in writing inside the partner portal. During that window, the deal is owned by the partner; Repliant direct will not pursue. Renewal is by demonstrated progress, not by default. If our direct team is already engaged on the account, we tell you at registration; we do not accept and then re-direct.
What happens to a deal if a customer asks to go direct after deployment?
Customer choice is honored. If a customer expressly asks to move to a direct relationship, we transition — and the partner continues to earn on the deal for the duration of the original contract term, plus a tail on the first renewal per the partnership contract. We do not solicit customers off partners.
Who owns the customer relationship — us or Repliant?
The partner does, by default. Repliant supports during the first deployment and is on call for technical escalation thereafter, but the account, the QBR, the renewal, and the customer's MSA are partner-owned. Exceptions exist for very large strategic accounts where the customer has explicitly contracted with both parties — agreed at registration.
What is the support split — who handles tier-1, tier-2, tier-3?
Tier-1 and tier-2 are the partner's. Tier-3 — platform engineering, model behaviour, integration anomalies — is Repliant's. The support split is documented in the partnership contract; named escalation paths sit in the partner portal. Certified Partners get a 4-hour priority response on tier-3; Strategic Partners get a 1-hour SLA.
Can we white-label the product end-to-end, or only co-brand?
Both options exist. Agencies most often go full white-label at the client's discretion. SIs typically co-brand against the customer's RFP requirements. The choice is per-deployment and changeable; the platform supports it.
How do you handle conflicts when two partners pursue the same account?
First registered, with documented engagement, wins exclusivity for the 90-day window. If both partners have legitimate prior engagement, we mediate — disclosed to both — and the customer's preference breaks the tie. We do not run silent auctions. We do not play two partners against each other.
What is the partner payout cadence?
Net 30 from customer collection, paid monthly, with a quarterly true-up. Statements are visible in the partner portal in real time. Multi-currency payouts in INR, USD, GBP, EUR; we plan to extend the list.
Do you support partners building on top of Repliant via API, or only deploying the standard product?
Both. Standard deployments cover the majority. For partners building proprietary surfaces on top — agency consoles, vertical platforms, custom analytics — we expose APIs, SDKs, webhooks, and a developer programme. Build-on partners get a different commercial structure that reflects the work split.
What's the technical-enablement timeline before our team can run a deployment without Repliant on the call?
First deployment is joint — we are on the call. Second deployment is partner-led with Repliant on standby. By the third deployment most teams are independent; the certification path formalises that. The full Associate → Practitioner → Architect track takes roughly 6 weeks of part-time effort per technical lead.
What regions do you currently support partner-led deployments in?
Today: India, UK, EU, and parts of SEA, with active partners in each. North America is a 2026 priority — partners signing now help shape that motion. We deliberately do not promise full coverage we cannot operationally support; that's the question we'd rather answer honestly.
Apply
A short, smart application.
If you can answer the two free-text questions specifically, we will answer specifically. We respond to qualified applications within 5 business days. We do not respond to general inbound — please use vidya@repliantai.com for non-partnership inquiries.
If you're not ready to apply
Three smaller paths.
A · MAILING LIST
Join the partner mailing list.
Quarterly notes on program changes, new vertical launches, and partner-only events.
B · ECONOMICS BRIEF
Read the partner-economics brief.
Worked deal-shape examples per archetype. Ask your partner lead for the margin model your CFO will ask for.
C · REFER A CUSTOMER
Refer a customer instead.
Not a full partnership — a simple referral with a clean fee on closed business. Good for one-off recommendations. Know someone who should talk to us? Share this page with the right contact — we promise a clean fee when the deal closes.
Share repliantai.com/partners · or email vidya@repliantai.com
Final word