Will my followers know it's not me?
That's up to you. Most of our brands run "us" — the agent speaks as the team, not as the founder personally, and customers experience it as a fast, friendly studio inbox. Some brands disclose explicitly ("hey, I'm the studio team helping out — pulling this for you now"). A handful run pure-founder voice and decline to disclose; that's legal in most jurisdictions but you should be informed about the trade-off, and we'll talk you through it.
Can it really match my voice — emojis, slang, the way I use punctuation?
We calibrate from a sample of fifty DMs you've already sent. The agent learns your emoji density, your contractions, the way you ellipsis-instead-of-period, the affectionate one-word replies you use with regulars. You review the first 24 hours of replies before they ever ship to a real follower, and you sign off on every tone change after. We do not let it improvise its own catchphrases.
What happens during a viral moment with 50,000 DMs in an hour?
Capacity scales with the surge — that part is uninteresting. The interesting part is pacing. The agent stays under Instagram's per-account engagement ceilings (the thresholds that get accounts shadowbanned or flagged for spammy behavior), respects WhatsApp's 24-hour reply window, and queues anything it can't reply to in time with a "we'll be back to you within X" template message that won't trip a violation. Your account is the most expensive thing you own. We will never put it at risk to shave seconds off a reply.
Does it sync with Shopify so I can see orders against conversations?
Yes — natively. The agent reads against your live Shopify catalog (variants, inventory, pricing, customer order history), creates draft orders inside the DM thread, accepts Apple Pay and any of 31 regional methods, and writes the order back to Shopify with a thread reference so you can see which conversation drove which order. Returns route through Loop or your existing flow. Subscription changes route through Recharge. Attribution writes to Triple Whale if you use it.
What about the WhatsApp 24-hour window and template messages?
Handled. The agent tracks the 24-hour customer-initiated window per thread and switches to template messages (your pre-approved ones, in your tone) when it expires. We manage the approval flow for new templates if you need them. Anything that would trigger a WhatsApp BSP violation is blocked before send, not after.
How are partnership and collab inquiries handled? I do not want it agreeing to a rate.
The agent qualifies — budget range, brand, timing, deliverables, FTC disclosure posture — and then queues. It will never agree to a rate or sign anything in your name. You see a tidy daily digest. The ones that look like they belong on a magazine cover get flagged to your phone the same hour they land. Your no-go list (categories, competitor brands, themes you've sworn off) is enforced before any reply goes out.
What does pricing look like for a brand my size?
Consumption-based, with a monthly floor that's typically lower than one inbox-manager salary. Pricing scales with conversation volume, not with seats or features — we want you to put it on every channel you own. Most creator-led brands land between a single inbox hire and the cost of two part-timers, depending on launch cadence.
What if my brand voice changes — a rebrand, a new tone, a new founder voice?
You can re-calibrate at any time from a fresh sample. The tone presets and the banned-topic list are yours to edit. We version each voice change, so a Tuesday-launch you can A/B against a Thursday-launch you, and you can roll back if a tweak doesn't land.